Updated: Feb 8, 2021
There are many expressions in the business English world to express positive and negative situations or outcomes. To complicate things, some of the words are countable nouns, while others are uncountable. As a refresher, remember that countable means the noun has a plural form and uncountable means it does not.
Let’s take a look at some of the words.
Example sentence: The new CEO has many achievements to her name.
Example sentence: Completing the project in only three months was quite an accomplishment.
Example sentence: The tech issue turned out to be a big problem that took three weeks to fix.
Example sentence: The results from the customer survey show that we should be focusing more on customer service and less on sales.
Example sentence: Acquiring such a top-notch client was a real victory for the sales team.
Example sentence: We had a big win this week with the signing of the Pepsi-Co contract. Let’s keep up the momentum!
Advice (not advices)
Feedback (Feedbacks is not a word in American English)
I decided to add these to the list despite the fact that they don't fall into the category of positive or negative business situations.
Example sentence: My mentor gave me some excellent advice (or feedback), and I was foolish to ignore it.
Note: If you would like to make advice countable, use piece(s) of advice.
Uncountable AND Countable Nouns
(depending on the context and the way it is used)
Example sentence: The launch of the new product was a huge success!
Example sentence: Success is not something that can be taught but rather earned through hard work, perseverance, and following your passion.
Example sentence: Forget all of your troubles and just take a long vacation!
Example sentence: This project turned out to be way more trouble than it was worth.
Can you think of other examples? Please feel free to add them in the comments below. We can make an ever-growing list!