4 Steps to Better Business English Communication in Emails

Updated: Dec 6, 2019


Better Business English

I used to teach English at a school, and in one of the writing books that we used, it described how in different cultures, people present information in different ways.

I had never thought of this before!

Now, the book definitely used generalizations, but even so, there was truth in what it said.

For example, in some cultures, the writer will reiterate his or her point again and again throughout the essay or story. In other cultures, the writer doesn’t directly tell you what the essay will be about; instead he or she drops clues throughout the piece.

In America, with most writing (such as emails, business documents, etc.) we tend to be direct.

I want to talk about one way to create a direct written communication that might work for you.

Reverse Engineering

There’s a popular expression right now called reverse engineering. It means to start your project (i.e. your email, your essay, your presentation) with your goal in mind, and then ask yourself:

What steps do I need to take to reach this goal?